Website case study · 01
Your Home Solar Website Case Study
Your Home Solar required more than a conventional brochure website. The objective was to create a digital journey that helps homeowners understand solar, explore the potential of their own property and move naturally towards an enquiry.
Project overview
Residential Solar / Renewable Energy
- Website Design
- Website Development
- Lead Generation
- Customer Journey
- Conversion Strategy
- SEO Structure
The challenge
Solar can be a difficult purchase for homeowners to understand. System size, roof suitability, battery storage, installation, potential savings and pricing all create questions before someone is ready to enquire.
The website therefore needed to educate visitors without overwhelming them, while giving high-intent users a clear route towards taking the next step.
The approach
Structure the experience around real questions.
Instead of treating the website as a collection of static pages, the experience was structured around the questions a homeowner naturally asks when considering solar.
Customer journey
- 01Your home
- 02Roof / property
- 03Solar options
- 04Battery storage
- 05Costs & information
- 06Enquiry
This structure lets visitors explore at their own pace while continually providing clear opportunities to progress.
What was built
A complete, considered website experience.
Property-led journey
Giving visitors a more relevant starting point based around their home.
Solar calculator / interactive tools
Helping transform passive browsing into active engagement.
Service landing pages
Dedicated content explaining solar panels, battery storage and related services.
Lead generation
Clear calls to action and enquiry opportunities throughout the website.
Educational content
Answering common homeowner questions and reducing uncertainty around solar.
SEO architecture
Creating a structure capable of supporting service and informational search traffic.
Mobile experience
Ensuring the customer journey works naturally across phones, tablets and desktop devices.
Conversion paths
Creating logical next steps instead of relying on a single generic contact page.
Website showcase
The real project, across the journey.
Explore key parts of the live website, from the first impression through to high-intent actions.
Homepage
Solar potential journey
Service content
Desktop to mobile
One clear experience on every screen.
Layouts, content and calls to action were considered for smaller screens rather than simply reduced in size.
Relevant HMA services
Explore the thinking behind the work.
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